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CRM - Ad Cucina

Green text logo saying Ad Cucina and Ovaregroup underneath

HARNESS THE POWER OF CUSTOMER RELATIONSHIP MANAGEMENT

WHAT IS CRM?

Customer relationship management (CRM) is a process by which you can track and nurture the relationship a customer has with your brand and make that relationship work for you.

Dollars spent, items purchased, recency, frequency — it’s all data that can garner future transactions and repeat visits.

The biggest perk — less discounting: when you understand your customers’ purchase behaviors you can message to them directly the kind of incentive (or lack thereof) they want.

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THE POWER OF CUSTOMER RELATIONSHIP MANAGEMENT CAN…

INCREASE
CUSTOMERS’
SPEND

ON AVERAGE

20%-40%
chart showing increased spending
BOOST
CONVERSION
RATES

UP TO

300%
chart showing increasing trend
IMPROVE CUSTOMER
RETENTION
AND LOYALTY

UP TO

27%
THAT IS THE MOST COMPELLING
STAT HERE, BECAUSE…
  • 1 EXISTING CUSTOMERS SPEND 67% MORE THAN NEW CUSTOMERS.
  • 2 INCREASING RETENTION BY 5% CAN INCREASE PROFITS BY 25% TO 95%.
  • 3 IT COSTS 5X MORE TO REACH NEW CUSTOMERS THAN RETAINING EXISTING CUSTOMERS.

AD CUCÌNA’S APPROACH TO CRM FROM ACQUISITION THROUGH LOYALTY

01. ACQUISITION

WE KNOW WHEN & WHERE TO COLLECT DATA IN CUSTOMER JOURNEY

When using tech – i.e., website, mobile app, restaurant WiFi. At transaction – in-store, online 
ordering, etc.

We know what data is most actionable

Name, email, phone number, etc.

WE CAN HELP SELECT EFFECTIVE MARKETING CHANNELS

Email, SMS, mobile app, and more.

02. ENGAGEMENT

REGULAR COMMUNICATION

Keeps the conversation going. 
Keeps the brand top of mind.

PERSONALIZATION

Based on past purchase behaviors. Behavioral triggers like order confirmation, birthday, anniversary. Geography — great at handling regional menu variability and franchisees.

RETENTION

Understanding when to market to guests before they fall out of normal dining cadence. Re-engaging those who already have fallen out.

ENGAGEMENT CASE STUDY

A major restaurant client wanted to increase email engagement and ROI. Through a “right person, right message, right time” segmentation and personalization strategies, we achieved:

NEARLY 2X OPEN
RATE IMPROVEMENT
(27.8% v. 17%)

3X CLICK-THROUGH
RATE IMPROVEMENT
(18.61% v. 6.01%)

INCREASED
CONVERSION RATE
(1.3% v. 0.03%)

03. LOYALTY

WE TRACK AND UTILIZE DATA TO NURTURE CUSTOMER LOYALTY

We use CRM data to create incentives that drive desired consumer behavior: increased recency, frequency, and spend. These are the foundations of customer loyalty, repeat visits and exponential value.

LOYALTY CASE STUDY

A QSR client wished to grow its audience and increase customer loyalty, while reducing offer discounting. By identifying specific guest segments and customizing reward offers accordingly, we effected:

– 52% DISCOUNT
REDUCTION

+16% NET
AVERAGE CHECK

+15% INCREASE
IN VISITS

+11% INCREASE
IN STORE SALES

LET AD CUCINA HELP

The good news is that you’ve got the ingredients. Chances are, you just need help putting the CRM recipe for success together. Ad Cucìna can help you acquire, analyze, and activate your restaurant data in a way that will deliver best-in-class CRM communications to keep your valued customers and grow your business.Get in touch with us at info@adcucina.com and let’s get cooking.

Get in touch with us at info@adcucina.com and let’s get cooking.

ad cucina logo
400 WEST MARKET STREET,
SUITE 1400, LOUISVILLE, KY 40202

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